Twitter had a crazy week.
Here’s Tech Crunch’s quick product rollup:
- Twitter started giving blue verified checkmarks to anyone who’d pay $8. Things got chaotic fast.
- Twitter rolled out a new, second checkmark for “Official” accounts. And then got rid of them. And then…brought them back?
- By Friday morning, after fake “verified” accounts popped up for everything from companies to athletes to politicians, Twitter paused the $8 verification badge program.
What does this mean for the product managers of Twitter? What is the lesson learned here? How do you handle the HiPPO?