Twitter had a crazy week

Twitter had a crazy week.

Here’s Tech Crunch’s quick product rollup:

  • Twitter started giving blue verified checkmarks to anyone who’d pay $8. Things got chaotic fast.
  • Twitter rolled out a new, second checkmark for “Official” accounts. And then got rid of them. And then…brought them back?
  • By Friday morning, after fake “verified” accounts popped up for everything from companies to athletes to politicians, Twitter paused the $8 verification badge program.

What does this mean for the product managers of Twitter? What is the lesson learned here? How do you handle the HiPPO?