Product Scenario: How to Handle the HiPPO in Product Management

As a new PM hire in a company, let’s imagine you got approached by the HiPPO “highest-paid person in the room’s opinion" in your org to ‘improve’ a feature/ product that will not add value to your users

What is your first response? How do you defend your product roadmap? What kind of data or key insights do you use to reduce risk and maintain team morale?