Product Marketing & Product Team Collaboration

We’re big believers that product and marketing can be the best of friends. In fact, they should be!

PMs who come from a non-marketing background will need to keep up to date with things like general trends in Product Marketing, marketing analytics, user acquisition, empathy maps and so much more.

If you don’t come from a marketing background, you might be asking yourself ‘I’m a Product Manager…do I need to be involved in this? Isn’t this a thing for the marketing team?

A great GTM strategy relies on user/buyer personas, market understanding, and an understanding of the long-term business plan. That’s why it’s critical for Product Managers to work in collaboration with marketing on a GTM strategy.

How do you effectively collaborate with your Product Marketing Managers and team? How have you facilitated and led effective strategies for Going to Market?