How do you learn from users to build great products
Customer obsession doesn’t mean asking the customer what they want and building it for them but it’s understanding the customer at a deeper level and gathering insight on what the customer might be interested in.
Everyone believes talking to the customers is right and they do it but still, people end up building stuff that is not used by customers. The process of uncovering what customer wants is more than just talking to the customers, if you don’t do it right which people don’t often you end up building stuff not used by anyone.
Here are 5 things that you can do to uncover the right insights